Analisis Bcg Matrix Unilever. Bcg matrix of unilever star questin mark cash cow dog product market expansion plan for ariani product s price adjustment. The analysis will first identify where the strategic business units of unilever fall within the bcg matrix for unilever.
Following ujilever are produced by home care segment liquids and capsules soap bars powders and other cleaning products refreshment segment. In 2012 unilever generated highest revenue in consumer goods industry. The financial services strategic business unit is a star in the bcg matrix of unilever.
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Lever in 1890 key player in food household product industry historically grew through acquisitions 3. Swot bcg matrix of unilever 1. Bcg matrix analysis of unilever bcg matrix analysis. It is often said however that the company focuses on just 14 brands those that each generate sales of 1 billion.
