Difference Between Vision And Mission In Strategic Management. The vision statement is made to inspire. A vision states what the organization aspires to become in the future.
What is a company strategy. It defines the customer s critical processes and it informs you about the desired level of performance. The mission statement focuses on today and what the organization does.
A mission reflects the organization s past and present by stating why the organization exists and what role it plays in society.
This article discusses some of the benefits of having articulate coherent and meaningful vision and mission statements and examines why these statements are so important for organizations. While companies commonly use mission and vision statements interchangeably it s important to have both. The difference between mission and vision statements an organization s mission describes the overall purpose of the organization. A vision states what the organization aspires to become in the future.
