Sas A340 New Livery. Sas boss says the new design is a symbol of our future. A big proud and confident sas logo has been placed at the front of the plane in a silver grey tone.
Travelers from scandinavia will recognize their home while global travelers will encounter the renowned feeling of the. At the new livery the airline decided to focus only on blue which according to research was the color customers associated with it. The previous grey color used on the fuselage has been updated to a fresher shade of grey.
Sas boss says the new design is a symbol of our future.
The new and rather bland livery is a symbol of our future a more sustainable and competitive future for sas but one that also embraces our heritage said the president and chief executive officer of the scandinavian airline rickard gustafson. The acronym sas has taken the place of the company name on the fuselage and is now showing full size. Says rickard gustafson president and ceo at sas the new livery design is a symbol of our future a more sustainable and competitive future for sas but one that also embraces our heritage. During the negotiations to create osas the airlines quickly agreed that they would need a common profile and naming style.